PROFESSIONALS SKILLS IN THE EUROPEAN HIGHER EDUCATION AREA (EHEA). NEW METHODOLOGIES IN COMMUNICATION STUDIES

European Higher Education Area (EHEA), new teaching methods and skills are some of the themes that focus the attention of the university community. Witnessing a process of re-adaptation, where we leave behind obsolete and static models, isolated from society, to include university teaching models that linking the academic world with the professional, through new methodologies. Among these methodologies we have collaborative work and role play as tools to enhance teamwork and profesional skills through the recreation of real working environments. This research presents the role play applied in the classroom. As the main objective we intend to validate the inclusion of new methodologies for the development of professional skills and to enhance collaborative work. To do this, we will apply role play on Political Communication subject, in the Bachelor of Advertising and Public Relations (University of Malaga). The methodology for assessing the activity has been based on the distribution of questionnaires among students who have participated in the role play activity.