VECTOR MODEL OF PREFERENCES - ALTERNATIVE TO FISHBEIN MODEL

被引：46

|

作者：

AHTOLA, OT ^{[1
]}

机构：

[1] UNIV FLORIDA,GAINESVILLE,FL 32601

来源：

JOURNAL OF MARKETING RESEARCH | 1975年 / 12卷 / 01期

关键词：

D O I：

10.2307/3150658

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：52 / 59

页数：8

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