Modeling of an effective strategy of the process of product implementation with reference to seasonality

Introduction. It is impossible to solve actual economic problems of enterprises without building strategies and forecasting the results of their functioning. A well-established implementation process increases product demand, competitiveness, as well as improves the image of the company and financial stability in general. Particular attention should be paid to studying the impact of seasonality. In this context, special attention should be paid to the activity of enterprises that sell light industry products, such as blankets and plaids, because this industry is also impacted by seasonal fluctuations that a specific nature, which is a consequence of both changes in nature and human needs. Therefore, when considering the variability of consumer demand, the presence of a large number of enterprises of different forms of ownership, increasing uncertainty and the existence of many risks, it is important to form an effective implementation strategy, which is a general plan for achieving the aims. The purpose of the article is to analyse the impact of factors relating to the process of selling light industry products and propose a model of strategy to increase its efficiency, taking into account seasonality. Results. The authors of the research have formed an algorithmic model of construction of the implementation process with the consideration of the factors increasing its efficiency. The practical aspect of its application is given on the example of the enterprise with foreign capital, which sells products of light industry with regard to seasonality. The conducted analysis made it possible to determine the forecast amount of proceeds from sales of production for each quarter of 2019, as well as to define the lower and upper limits of the forecast. Conclusions. The application of the proposed model in order to forecast revenue from sales of enterprise products with regard to seasonality will make it possible to increase the efficiency of the implementation process, eliminate existing risks and streamline management of the specified process in certain quarters in the context of seasonal fluctuations.