SUSTAINABLE ENTREPRENEURSHIP THROUGH ENERGY STEWARDSHIP: ROLE OF VALUES AND BEHAVIORAL PATTERNS

In conditions of globalization, due the transformation of the information society to the knowledge society, changing technological and social circumstances, change not only the needs of consumers, but also can be observed structural changes in the management structure, economics and management science disciplines. Especially actual for business practitioners and researchers discourse becomes sustainable entrepreneurship through energy stewardship concept, which is associated with the ability to discover new opportunities for creation of economic and social value for consumers and the organization, country, region and the world. Under such circumstances it is important to identify the key factors of sustainable entrepreneurial through energy stewardship, because it is becoming one of the cornerstones of strategy of Europe in order to become the most competitive economy in the world. Scientists investigating the concept of sustainable entrepreneurship through energy stewardship and its components expose to the problem, which is more integrated approach that reflects the reality. The goal of article is to present the concept of sustainable entrepreneurship through energy stewardship and identify key success factors for sustainable entrepreneurship through energy stewardship in the global economy.