THE CORPORATE UNIVERSITY' TRAINING AND LEARNING SOLUTION FOR A SOUTH AFRICAN AIRLINE INDUSTRY

The training and development of employees in the airline industry usually take place within a decentralised structure and may result in fragmented and costly initiatives. To improve the current practice a corporate university (CU) model to be implemented in the airline is proposed. For the purpose of the study qualitative interviews were held, human documents were studied and participant observation and the views of employees of the South African airline industry were sought regarding training in general and CUs in particular. The study revealed support for the CU concept because it would encourage continuous learning at all levels in the organisation and would place emphasis on both employee and organisational needs.