MEASURING VARIETY-SEEKING AND REINFORCEMENT BEHAVIORS USING PANEL DATA

被引：206
|
作者：
KAHN, BE
KALWANI, MU
MORRISON, DG
机构：
[1] COLUMBIA UNIV,GRAD SCH BUSINESS,NEW YORK,NY 10027
[2] PURDUE UNIV,KRANNERT GRAD SCH MANAGEMENT,W LAFAYETTE,IN 47907
来源：
JOURNAL OF MARKETING RESEARCH | 1986年 / 23卷 / 02期
关键词：
D O I：
10.2307/3151656
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：89 / 100
页数：12
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