What are the new rules for reporting, sourcing, verifying, editing and publishing a social media world?

Reuters has developed its own standards of impartiality. A global and multilingual news agency, Reuters highly values issues like independence and components such as fairness, balance, transparency, consistency and disinterestedness - the elements that have characterized its news and current affairs coverage for decades. With the advent of the digital age, the agency has been revising its coverage rules, experimenting broadly, and holding training courses and in-house discussions on how to extend its objectivity guidelines to embrace the exponential growth in input from the social media. Eric Auchard of Reuters sheds light on the agency's endeavor to set up its own objectivity rules in dealing with our social media world.