POSSIBLE DIFFERENCES DETERMINATION REGARDING SERVICE COMPANIES BY APPLYING THE STRATEGIC PLANNING MODEL IN MANUFACTURING COMPANIES

被引：0
|
作者：
Borocki, Jelena [1 ]
Maksimovic, Rado [1 ]
机构：
[1] Fac Tech Sci, Novi Sad, Serbia
来源：
FACTA UNIVERSITATIS-SERIES MECHANICAL ENGINEERING | 2009年 / 7卷 / 01期
关键词：
Production Companies; Strategic Planning; Innovativeness; Discriminative Analysis;
D O I：
暂无
中图分类号：
TH [机械、仪表工业];
学科分类号：
0802 ;
摘要：
In the turbulent world of innovative economy, companies are facing entirely new problems they have to solve if they want to achieve favorable positions in the competitive market. Strategic planning has evolved: nowadays it is used for changing and continuously improving the company's strategic position. The application of one strategic planning model to manufacturing and services companies is presented in this paper. The research results (126 companies, three countries in the region) show some differences existing between manufacturing and service companies.
引用
收藏
页码：137 / 148
页数：12
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