AN EXAMINATION OF THE CONVERGENT, DISCRIMINANT, AND PREDICTIVE-VALIDITY OF FISHBEIN BEHAVIORAL INTENTION MODEL

被引：100
|
作者：
BURNKRANT, RE [1 ]
PAGE, TJ [1 ]
机构：
[1] UNIV WISCONSIN, MADISON, WI 53706 USA
来源：
JOURNAL OF MARKETING RESEARCH | 1982年 / 19卷 / 04期
关键词：
D O I：
10.2307/3151726
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：550 / 561
页数：12
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