MARKET SHARE RESPONSE TO ADVERTISING - EXAMPLE OF THEORY TESTING

被引：26

作者：

HORSKY, D ^{[1
]}

机构：

[1] UNIV ROCHESTER,GRAD SCH MANAGEMENT,ROCHESTER,NY 14627

来源：

JOURNAL OF MARKETING RESEARCH | 1977年 / 14卷 / 01期

关键词：

D O I：

10.2307/3151050

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：10 / 21

页数：12

共 50 条

[1] ADVERTISING AND MARKET SHARE MOBILITY
REEKIE, WD
[J]. SCOTTISH JOURNAL OF POLITICAL ECONOMY, 1974, 21 (02) : 143 - 158
[2] ADVERTISING AND MARKET SHARE MOBILITY - COMMENT
MCGUINNESS, T
[J]. SCOTTISH JOURNAL OF POLITICAL ECONOMY, 1978, 25 (01) : 101 - 105
[3] ADVERTISING, COMPETITION, AND MARKET SHARE INSTABILITY
ECKARD, EW
[J]. JOURNAL OF BUSINESS, 1987, 60 (04): : 539 - 552
[4] ADVERTISING, COMPETITION AND MARKET SHARE INSTABILITY
DAS, BJ
CHAPPELL, WF
SHUGHART, WF
[J]. APPLIED ECONOMICS, 1993, 25 (11) : 1409 - 1412
[5] Strategic Rivalry for Market Share: A Contest Theory Approach to Dynamic Advertising Competition
Engelbert J. Dockner
Steffen Jørgensen
[J]. Dynamic Games and Applications, 2018, 8 : 468 - 489
[6] Strategic Rivalry for Market Share: A Contest Theory Approach to Dynamic Advertising Competition
Dockner, Engelbert J.
Jorgensen, Steffen
[J]. DYNAMIC GAMES AND APPLICATIONS, 2018, 8 (03) : 468 - 489
[7] THE IMPACT OF ADVERTISING ON MARKET SHARE IN THE AUTOMOBILE-INDUSTRY
CARLI, C
[J]. RIVISTA INTERNAZIONALE DI SCIENZE ECONOMICHE E COMMERCIALI, 1980, 27 (09): : 792 - 804
[8] Advertise or die: advertising and market share dynamics revisited
Bird, K
[J]. APPLIED ECONOMICS LETTERS, 2002, 9 (12) : 763 - 767
[9] PROFITABILITY, MARKET SHARE, PRODUCT QUALITY, AND ADVERTISING IN OLIGOPOLY
NAKAO, T
[J]. JOURNAL OF ECONOMIC DYNAMICS & CONTROL, 1983, 6 (1-2): : 153 - 171
[10] The effects of advertising, prices and distribution on market share volatility
Vakratsas, Demetrios
[J]. EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, 2008, 187 (01) : 283 - 293

← 1 2 3 4 5 →