COMMUNICATION IN SERVICES IN THE GLOBALIZATION ERA. DIGITAL COMMUNICATION AND COSTUMIZED SERVICES: BENEFITS AND CONSTRAINTS

Which are the main pedagogical goals a Communication Ethics professor must try to reach? In this paper we analyze the most relevant answers the literature on the subject gives to this question: Fostering moral reasoning skills; surveying current ethical practice; preparing students for professional work; sistematically evaluating media performance; and understanding classical ethical theory. We also present the main findings of a survey carried out in 14 European Union member states. We analyze the responses of 50 Comnunication Ethics teachers who have been asked to fill in a questionnaire about the pedagogical goals they try to reach when teaching their subject.