BRAND SYMBOLS AND MESSAGE DIFFERENTIATION

被引：0
|
作者：
SWARTZ, TA
机构：
来源：
JOURNAL OF ADVERTISING RESEARCH | 1983年 / 23卷 / 05期
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中图分类号：
F [经济];
学科分类号：
02 ;
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页码：59 / 64
页数：6
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