Strategic market creation: A new perspective on marketing and innovation management

被引：2
|
作者：
Strong, Carolyn A. [1 ]
机构：
[1] Univ Bath, Bath, Avon, England
来源：
JOURNAL OF STRATEGIC MARKETING | 2008年 / 16卷 / 04期
关键词：
D O I：
10.1080/09652540802302916
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：355 / 357
页数：3
相关论文
共 50 条
  • [1] A STRATEGIC MARKETING PERSPECTIVE ON ENTREPRENEURS & INNOVATION
    D'Andrea, Fernando Antonio Monteiro Christoph
    Luce, Fernando Bins
    [J]. REVISTA BRASILEIRA DE MARKETING, 2019, 20 (03):
  • [2] Strategic Management of Factories in Conditions of Innovation-Marketing Orientation in the Industrial Market
    Stebliuk, Nataliia
    Volosova, Nataliia
    Koberniuk, Serhii
    Rybak, Olena
    [J]. INTERNATIONAL JOURNAL OF INFORMATION TECHNOLOGY PROJECT MANAGEMENT, 2022, 13 (02)
  • [3] Marketing and Innovation Management: An Integrated Perspective
    Ofek, Elie
    Toubia, Olivier
    [J]. FOUNDATIONS AND TRENDS IN MARKETING, 2009, 4 (02): : 77 - 128
  • [4] THE TASKS OF STRATEGIC MARKET MANAGEMENT - THE ROLE OF MARKETING
    SLATER, SF
    [J]. DEVELOPMENTS IN MARKETING SCIENCE, VOL 12, 1989, : 667 - 667
  • [5] From innovation to market entry: a strategic management model for new technologies
    Kunz, Veit Dominik
    Warren, Lorraine
    [J]. TECHNOLOGY ANALYSIS & STRATEGIC MANAGEMENT, 2011, 23 (04) : 345 - 366
  • [6] GENERATION MARKETING IN STRATEGIC MARKETING MANAGEMENT: CASE STUDY OF HONEY MARKET
    Sedik, P.
    Horska, E.
    Skowron-Grabowska, B.
    Illes, C. B.
    [J]. POLISH JOURNAL OF MANAGEMENT STUDIES, 2018, 18 (01): : 326 - 337
  • [7] Strategic orientation, innovation performance and the moderating influence of marketing management
    Adams, Pamela
    Freitas, Isabel Maria Bodas
    Fontana, Roberto
    [J]. JOURNAL OF BUSINESS RESEARCH, 2019, 97 : 129 - 140
  • [8] MARKET STRUCTURE AND INNOVATION - NEW PERSPECTIVE
    SHRIEVES, RE
    [J]. JOURNAL OF INDUSTRIAL ECONOMICS, 1978, 26 (04): : 329 - 347
  • [9] New practice creation: An institutional perspective on innovation
    Lounsbury, Michael
    Crumley, Ellen T.
    [J]. ORGANIZATION STUDIES, 2007, 28 (07) : 993 - 1012
  • [10] Strategic Management of Open Innovation: A Dynamic Capabilities Perspective
    Bogers, Marcel
    Chesbrough, Henry
    Heaton, Sohvi
    Teece, David J.
    [J]. CALIFORNIA MANAGEMENT REVIEW, 2019, 62 (01) : 77 - 94
12345