Cross-border strategic alliances: co-operation between firms from the United Arab Emirates and international partners

The globalized business environment has accelerated the proliferation of cross-border strategic alliances (SA). In 2007, firms in the United Arab Emirates are depending on sales in export markets more in order to make investments in industry viable in the short term and profitable in the long term. Emirati managers of cross-border strategic alliances need different skills and a different attitude from their predecessors in order to meet the new challenges being posed by changes in the global business environment. Copyright (C) 2007 John Wiley & Sons, Ltd.