PERSONALITY AND PERSUASIBILITY IN CONSUMER DECISION MAKING - REPLY

被引：0
|
作者：
VENKATESAN, M [1 ]
机构：
[1] UNIV MASSACHUSETTS,AMHERST,MA
来源：
JOURNAL OF ADVERTISING RESEARCH | 1970年 / 10卷 / 03期
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D O I：
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中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：1 / &
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