IMPLEMENTING MARKETING

被引：0
|
作者：
GEISMAN, JH [1 ]
机构：
[1] MARKET IMPACT PROGRAMS & STRATEGIES,WAYLAND,MA
来源：
HARVARD BUSINESS REVIEW | 1984年 / 62卷 / 05期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：196 / &
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