A COMPARISON OF THE SHORT-TERM FORECASTING ACCURACY OF ECONOMETRIC AND NAIVE EXTRAPOLATION MODELS OF MARKET SHARE

被引：28
|
作者：
BRODIE, RJ [1 ]
DEKLUYVER, CA [1 ]
机构：
[1] UNIV VIRGINIA,COLGATE DARDEN GRAD SCH BUSINESS,CHARLOTTESVILLE,VA 22903
来源：
INTERNATIONAL JOURNAL OF FORECASTING | 1987年 / 3卷 / 3-4期
关键词：
D O I：
10.1016/0169-2070(87)90035-5
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：423 / 437
页数：15
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