DEFINING MISLEADING ADVERTISING AND DECEPTION IN ADVERTISING - REPLY

被引：0

|

作者：

JACOBY, J ^{[1
]}

机构：

[1] PURDUE UNIV,SCH HUMAN SOCIAL SCI & EDUC,W LAFAYETTE,IN 47907

来源：

JOURNAL OF MARKETING | 1976年 / 40卷 / 03期

关键词：

D O I：

10.2307/1249996

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：57 / 58

页数：2

相关论文

共 50 条

[1] DEFINING MISLEADING ADVERTISING AND DECEPTION IN ADVERTISING
PRESTON, IL
[J]. JOURNAL OF MARKETING, 1976, 40 (03) : 54 - 57
[2] FDA APPROACH TO DEFINING MISLEADING ADVERTISING
JACOBY, J
SMALL, C
[J]. JOURNAL OF MARKETING, 1975, 39 (04) : 65 - 68
[3] Deception by Implication: A Typology of Truthful but Misleading Advertising and Labeling Claims
Hastak, Manoj
Mazis, Michael B.
[J]. JOURNAL OF PUBLIC POLICY & MARKETING, 2011, 30 (02) : 157 - 167
[4] MISLEADING ADVERTISING
GRAHAMMA.JH
[J]. CANADIAN MEDICAL ASSOCIATION JOURNAL, 1969, 101 (01) : 53 - &
[5] MISLEADING ADVERTISING
NICKELL, E
[J]. AMERICAN PHARMACY, 1982, 22 (04): : 3 - 3
[6] MISLEADING ADVERTISING
WEAVER, M
[J]. AMERICAN BEE JOURNAL, 1994, 134 (04): : 231 - 231
[7] MISLEADING ADVERTISING
PRICE, R
[J]. AMERICAN ANTHROPOLOGIST, 1977, 79 (01) : 136 - 136
[8] MISLEADING ADVERTISING
BEAUFOY, A
[J]. INFECTION CONTROL AND HOSPITAL EPIDEMIOLOGY, 1992, 13 (12): : 694 - 694
[9] MISLEADING ADVERTISING
RIISFELDT, GD
[J]. MEDICAL JOURNAL OF AUSTRALIA, 1987, 146 (04) : 229 - 230
[10] MISLEADING ADVERTISING
MERRIAM, RL
[J]. BYTE, 1983, 8 (03): : 14 - 14

← 1 2 3 4 5 →