Development time and new product sales: A contingency analysis of product innovativeness and price

被引：0
|
作者：
Fred Langerak
Serge Rijsdijk
Koen Dittrich
机构：
[1] Eindhoven University of Technology,Innovation, Technology Entrepreneurship and Marketing group, School of Industrial Engineering
[2] Erasmus University,Rotterdam School of Management
来源：
Marketing Letters | 2009年 / 20卷 / 4期
关键词：
D O I：
10.1007/s11002-009-9078-1
中图分类号：
学科分类号：
摘要：
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页码：415 / 415
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