Product line competition and price promotions

被引：0
|
作者：
Bing Jing
Z. John Zhang
机构：
[1] Cheung Kong Graduate School of Business,
[2] The Wharton School,undefined
[3] University of Pennsylvania,undefined
来源：
Quantitative Marketing and Economics | 2011年 / 9卷
关键词：
Cannibalization; Product line; Price promotion; Price discrimination; Vertical differentiation; D43; L13; M31;
D O I：
暂无
中图分类号：
学科分类号：
摘要：
Besides its familiar demand-redistribution effect, price promotion by a multi-product firm creates cannibalization, as lowering the price of one variety may erode the profits of its other varieties. We study endogenous product line selection and price promotions in a duopoly. In equilibrium, the ex ante symmetric firms may offer asymmetric product lines with unequal length. The two-product firm is more profitable. The single-product firm offers a larger mean discount and promotes more (less) frequently than its competitor when the former’s unit cost is relatively low (high).
引用
收藏
页码：275 / 299
页数：24
相关论文
共 50 条
  • [1] Product line competition and price promotions
    Jing, Bing
    Zhang, Z. John
    [J]. QME-QUANTITATIVE MARKETING AND ECONOMICS, 2011, 9 (03): : 275 - 299
  • [2] Managing Price Promotions Within a Product Line
    Sinitsyn, Maxim
    [J]. MARKETING SCIENCE, 2016, 35 (02) : 304 - 318
  • [3] Optimal depth and timing of price promotions in a vertically differentiated product line
    Zhang, Zelin
    Dong, Xiaodan
    Mantrala, Murali
    Zhang, Yihao
    [J]. JOURNAL OF BUSINESS RESEARCH, 2018, 83 : 215 - 228
  • [4] Price competition during and after promotions
    Sigue, Simon Pierre
    Karray, Salma
    [J]. CANADIAN JOURNAL OF ADMINISTRATIVE SCIENCES-REVUE CANADIENNE DES SCIENCES DE L ADMINISTRATION, 2007, 24 (02): : 80 - 93
  • [5] THE EFFECT OF PRICE PROMOTIONS ON VARIABILITY IN PRODUCT CATEGORY SALES
    RAJU, JS
    [J]. MARKETING SCIENCE, 1992, 11 (03) : 207 - 220
  • [6] Elasticities and dynamics of on-line price promotions and advertising
    Bratina, Danjel
    [J]. ECONOMIC RESEARCH-EKONOMSKA ISTRAZIVANJA, 2018, 31 (01): : 1228 - 1239
  • [7] Price-Matching Guarantees, Retail Competition, and Product-Line Assortment
    Coughlan, Anne T.
    Shaffer, Greg
    [J]. MARKETING SCIENCE, 2009, 28 (03) : 580 - 588
  • [8] PRODUCT LINE COMPETITION
    MOORTHY, KS
    [J]. ANNALES DES TELECOMMUNICATIONS-ANNALS OF TELECOMMUNICATIONS, 1987, 42 (11-12): : 655 - 663
  • [9] Hidden price promotions: Could retailer price promotions backfire?
    Li, Wenjing
    Hardesty, David M.
    Craig, Adam W.
    Song, Lei
    [J]. JOURNAL OF RETAILING AND CONSUMER SERVICES, 2022, 64
  • [10] Product customization and price competition on the Internet
    Dewan, R
    Jing, B
    Seidmann, A
    [J]. MANAGEMENT SCIENCE, 2003, 49 (08) : 1055 - 1070
12345