At a time when American “populism” has become a more commonly referenced concern, buzzword, and subject of academic research, conceptual clarity is imperative. This study aims to make some progress by exploring the dimensions and covariates of populism within the mass public. We differentiate economic populists, cultural populists, and ideologically constrained populists, who differ substantially from each other with respect age, gender, education, income, some personality traits, and moral foundations. We also distinguish each of these populist veins from other orientations that are often mis-labeled as populism, such as nativism, nationalism, and authoritarianism—noting points of convergence and divergence. Moreover, with respect to political orientations, we observe that economic populists are usually ideologically “liberal” and Democratic, while cultural populists are usually “conservative” and Republican. Finally, we find that cultural populists exhibit disproportionate levels of political obstinacy, whereas ideologically constrained populists exhibit disproportionate levels of socio-political contempt.