The challenge of information service development for private forest owners: The Estonia and Finland cases

This paper investigates forest ownership objectives and the need for information among Estonian and Finnish private forest owners based on two surveys. The motivation for the analysis is the fragmenting private forest ownership in Europe. The broad lines of ownership objectives are found to be similar in both countries, and can be described under the dimensions of economic objectives, intangible values, and products and activities provided by forests. In both countries, economic and intangible objectives are considered important at the same time. Thus forest owners can be described as multi-objective. The economic objectives are ranked as somewhat more important than non-economic objectives in Estonia, but not in Finland. Estonian forest owners most strongly emphasise information about legal and economic matters, including forest taxation and forest health issues, while Finnish forest owners emphasise information about wood markets and forest taxation. Differences between the two countries may be related to private ownership being relatively new in Estonia. Some generalisations may be drawn for European forest policy. Overall, private forest owners need both information about economic issues and personal advice on how to manage forests with regard to their individual and multiple objectives. Generally, personal advice may be concentrated on the complicated and most important themes, while information can mostly be provided via written or electronic channels. Particularly in countries where private forestry is new, there is a need for personal advice on legislative and economic matters. As a conclusion, it is suggested that efficient allocation of resources and development of information services require regular analysis of private forest ownership, and segmenting private forest owners according to their objectives and information needs.