Identification and prioritization of motivational factors for the green supply chain management adoption: case from Indian construction industries

Construction industries play a major role in Indian economy and are also a major cause for degradation of the environment. India has felt the need for adopting environmental management practices in the construction industry. Green supply chain management (GSCM) is a tremendous concept which incorporates environmental issues in traditional supply chain management. Many industries have started to use GSCM and it will be appropriate if the Indian construction industry also falls into place. The objective of the present study is to analyze and prioritize the most important drivers for the implementation of GSCM in the Indian construction industry. From the literature review and discussion with experts 27 drivers were identified under 7 categories. This study was carried out among employees of different contractors/developers in the National Capital Region, consisting of New Delhi, Gurgaon and Noida, which is the hub of the construction industry. Most important drivers for the GSCM adoption are ranked with the help of Analytic Hierarchy Process approach through expert judgments. The Government category was identified as the most important category followed by market, supplier, customer, internal drivers and finally environment. This paper has tried to present a bench-marking framework for ranking the drivers for implementation of GSCM. This has been done to make it easier for the Indian construction industries to make decisions on implementing GSCM. © 2017, Operational Research Society of India.