The effect of pharmaceutical companies’ marketing mix strategies on physicians prescribing practices in Jordan: a cross-sectional study

被引：0
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作者：
Dana Hisham Al Thabbah
Mohammad Salameh Almahairah
Abdallah Y Naser
Hamzeh Mohammad Alrawashdeh
Mosaab Araidah
机构：
[1] Isra University,Management Information System Department, Faculty of Business
[2] Isra University,Department of Applied Pharmaceutical Sciences and Clinical Pharmacy, Faculty of Pharmacy
[3] Sharif Eye Centers,Department of Ophthalmology
[4] Triumpharmacy Centre,Clinical Department
来源：
BMC Health Services Research | / 22卷
关键词：
Jordan; Marketing mix; Physicians; Prescribing;
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