Reviews of Books

被引：1
|
作者：
Peggy Cunningham
Ben Wooliscroft
Cathy L. Hartman
Edwin R. Stafford
Fredric Kropp
Bruce H. Clark
机构：
[1] Queen's University,
[2] University of Otago,undefined
[3] Utah State University,undefined
[4] Monterey Institute of International Studies,undefined
[5] Northeastern University,undefined
来源：
Journal of the Academy of Marketing Science | 2003年 / 31卷 / 4期
关键词：
D O I：
10.1177/00920703030314010
中图分类号：
学科分类号：
摘要：
引用
收藏
页码：481 / 490
页数：9
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