MISR: a multiple behavior interactive enhanced learning model for social-aware recommendation

Recently, social networks have been regarded as auxiliary information to mitigate the data sparsity issue in recommender systems. However, most existing social recommendation methods fail to effectively capture the relations between multiple behaviors, resulting in the correlated behaviors being unable to make semantic complements to the target behavior and sparse behavior data features. To alleviate the above problems, we propose a novel method based on graph neural network, namely Multiple Behavior Interactive Enhanced Social-aware Recommendation (MISR), which can dynamically acquire more fine-grained relations and differences between different behaviors and combine features of temporal sequences to capture potential interactions. In addition, we develop a global enhanced module to fully learn the enhanced user representation, empowering MISR to capture jointly the heterogeneous strengths of global social context and social relations. Extensive experiments on three real-world recommendation datasets validate the rationality and effectiveness of the proposed method.