Editorial: Interactive electronic marketing and brand management

被引：0
|
作者：
M Uncles
机构：
来源：
Journal of Brand Management | 2001年 / 8卷 / 4期
关键词：
brand; valuation; equity; electronic; management; e-branding; e-tailing; management; international; Internet; marketing; measurement; personality; consumers; advertising; fast moving; consumer goods; FMCG; brand-building; strategy;
D O I：
10.1057/palgrave.bm.2540026
中图分类号：
学科分类号：
摘要：
引用
收藏
页码：245 / 254
页数：9
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