Social Competence and Substance Use Among Rural Youth: Mediating Role of Social Benefit Expectancies of Use

The present study examined the mechanisms by which social competence may be associated with substance use during early adolescence. The sample consisted of rural youth (N = 1,568) attending 36 junior high schools in a midwestern state. Structural equation modeling indicated that social competence had a direct protective association with substance use in that those youth who were more socially confident, assertive, and had better communication skills reported less smoking and drinking. Further analyses revealed that the relationship between social competence and substance use was fully mediated by social benefit expectancies of use. These findings suggest that poorly competent youth turn to smoking and alcohol use because they perceive that there are important social benefits to doing so, such as having more friends, looking grown up and “cool,” and having more fun. Prevention programs that teach youth interpersonal skills may reduce the initiation of substance use by improving social competence and providing youth with more adaptive means of gaining approval from peers.