Consumers' attitudes and intentions towards credit card usage in an advanced developing country

被引：2
|
作者：
Erdener Kaynak
Talha Harcar
机构：
[1] School of Business Administration,
[2] Pennsylvania State University at Harrisburg,undefined
来源：
Journal of Financial Services Marketing | 2001年 / 6卷 / 1期
关键词：
Attitudinal orientations; credit card ownership and usage; correlates of purchase; advanced developing country; Turkey; banking; customer relations; e-business; e-commerce; financial brokers; financial engineering; financial institutions; financial marketing; financial models; financial planning; financial training; insurance; intermediation; Knowledge management; management; marketing; marketing strategy; pensions; services quality; virtual organisations;
D O I：
10.1057/palgrave.fsm.4770038
中图分类号：
学科分类号：
摘要：
The purpose of this empirical study is to investigate consumer attitudes and intentions towards credit card ownership and usage in an advanced developing country. In particular, knowledge structures, beliefs, likes and dislikes as well as attitudes of credit card owners in the possession and use of credit cards are investigated. Data for the study were collected from 673 credit card holders and non-holders in the largest Turkish city of Istanbul with a total population of over ten million. Managerial and public policy implications for banks and credit card issuing firms are offered for orderly decision making purposes.
引用
收藏
页码：24 / 39
页数：15
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