Gender-Linked Differences in Everyday Memory Performance: Effort Makes the Difference

Previous research has found gender differences in everyday memory tasks such as remembering shopping lists or directions, and these findings can be attributed to increased motivation or memory skill resulting from the association of different tasks with masculine or feminine gender roles. To investigate the motivational explanation, the recall of an ambiguous shopping list, labeled as grocery or hardware, was examined under instructions that stated that either women or men are good at the task, or instructions that were neutral. The findings were not consistent with the skill explanation. There was a significant interaction between list label, participant gender, and instructions, which can be explained in terms of the increased or decreased motivation that might arise from particular combinations of label and instruction.