Vividness of visual imagery and social desirable responding: correlations of the vividness of visual imagery questionnaire with the balanced inventory of desirable responding and the Marlowe–Crowne scale

Correlational research investigating the relationship between scores on self-report imagery questionnaires and measures of social desirable responding has shown only a weak association. However, researchers have argued that this research may have underestimated the size of the relationship because it relied primarily on the Marlowe–Crowne scale (MC; Crowne & Marlowe, Journal of Consulting Psychology, 24, 349–354, 1960), which loads primarily on the least relevant form of social desirable responding for this particular context, the moralistic bias. Here we report the analysis of data correlating the Vividness of Visual Imagery Questionnaire (VVIQ; Marks, Journal of Mental Imagery, 19, 153–166, 1973) with the Balanced Inventory of Desirable Responding (BIDR; Paulhus, 2002) and the MC scale under anonymous testing conditions. The VVIQ correlated significantly with the Self-Deceptive Enhancement (SDE) and Agency Management (AM) BIDR subscales and with the MC. The largest correlation was with SDE. The ability of SDE to predict VVIQ scores was not significantly enhanced by adding either AM or MC. Correlations between the VVIQ and BIDR egoistic scales were larger when the BIDR was continuously rather than dichotomously scored. This analysis indicates that the relationship between self-reported imagery and social desirable responding is likely to be stronger than previously thought.