Welfare gains by price regulation? [Wohlfahrtsgewinne durch Preisregulierung?]

被引：0
|
作者：
Steinrücken T. [1 ]
机构：
[1] Thüringer Ministerium für Wirtschaft, Technologie und Arbeit, Max-Reger-Str. 4-8, Erfurt
来源：
List Forum für Wirtschafts- und Finanzpolitik | 2008年 / 34卷 / 1期
关键词：
D O I：
10.1007/BF03373284
中图分类号：
学科分类号：
摘要：
The article shows that a price regulation can have consequences on a monopolist’s advertisement expenditure. Due to the fact that a price regulation limits the free choice of both instruments price and advertisement, the enterprise is forced to use the two parameters in a suboptimal ratio. A simple model shows that a price decrease by price regulation diminishes ceteris paribus the advertising volume. Hence, it can make sense from a welfare-point of view to regulate prices less intensively in order to obtain the market-extending effect of advertisement. © 2008, List-Gesellschaft e.V.
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页码：45 / 55
页数：10
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