Service-dominant logic and resource theory

被引：0
|
作者：
Eric J. Arnould
机构：
[1] University of Arizona,Norton School of Family and Consumer Sciences
来源：
Journal of the Academy of Marketing Science | 2008年 / 36卷
关键词：
Social Capital; Operant Resource; Resource Theory; Firm Resource; Resource Base Theory;
D O I：
暂无
中图分类号：
学科分类号：
摘要：
引用
收藏
页码：21 / 24
页数：3
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