Decision analysis and coordination of supply chain with one brand retailer and two completive contract suppliers

There exist a variety of conflict in the process of the supply chain decisions. To deal with the coordination problem of supply chain with one brand retailer and two completive contract suppliers, considering these factors such as cooperation effort degrees and competition on the supply chain members, we establish some basic models, and exploit them to analyze the optional decisions under the decentralized and centralized decision and explore the impact of cooperation effort degrees on the profits of supply chain members, and then we design a coordination mechanism through the negotiation of profit distribution. Finally, we give some conclusions.