Corporate Image: Employee Reactions and Implications for Managing Corporate Social Performance

被引:0
|
作者
Christine M. Riordan
Robert D. Gatewood
Jodi Barnes Bill
机构
[1] The Unviersity of Georgia,Department of Management
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关键词
Direct Effect; Economic Growth; Social Performance; Social Environment; Corporate Social Performance;
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学科分类号
摘要
Corporate image is a function of organizational signals which determine the perceptions of various stakeholders regarding the actions of an organization. Because of its relationship to the actions of an organization, image has been studied as an indicator of the social performance of the organization. Recent research has determined that social performance has direct effects on the behaviors and attitudes of the organization's employees. To better understand these effects, this study develops and empirically tests a model which links corporate leaders' actions, employees' perceptions of corporate image, and the employees' level of association with the organization. The effects of managing the social environment of an organization on its employees' perceptions of image, attitudes, and intended behaviors are discussed.
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页码:401 / 412
页数:11
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