A descriptive model of the consumer co-production process

被引：3
|
作者：
Michael Etgar
机构：
[1] College of Management,Graduate School of Business Administration
来源：
Journal of the Academy of Marketing Science | 2008年 / 36卷
关键词：
Co-production; Co-creation; Customization; Risk reduction; Activity chains;
D O I：
暂无
中图分类号：
学科分类号：
摘要：
引用
收藏
页码：97 / 108
页数：11
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