Partnership or self-reliance entry modes: Large and small technology-based enterprises' strategies in overseas markets

被引：10

作者：

Li L. ^{[1
]}

Qian G. ^{[2
]}

机构：

[1] School of Administrative Studies, Atkinson College, York University, Toronto, ON M3J 1P3

[2] The Chinese University of Hong Kong, Hong Kong

来源：

Journal of International Entrepreneurship | 2008年 / 6卷 / 4期

关键词：

Entry modes; Partnerships; Self reliance; Small and large enterprises;

D O I：

10.1007/s10843-008-0029-3

中图分类号：

学科分类号：

摘要：

This study compares large firms against small and medium-sized firms in technology industries and assesses the differences between them in the choices between partnership and self-reliance entry modes. A sample of 166 large, small, and medium-sized firms in technology industries was analyzed using LISREL 8.30. Results indicate that, given innovative advantage, large and small and medium-sized firms both prefer self-reliance entry modes. With violent market dynamism, large firms prefer self-reliance entry modes while small and medium-sized firms prefer partnership entry modes. When high promotional effort is required, small and medium-sized firms prefer partnership entry modes and large firms may prefer partnership entry modes as well. This study provides important guidance for managers of large and small technology-based firms to select their entry modes when they enter overseas markets. © Springer Science+Business Media, LLC 2008.

引用

页码：188 / 208

页数：20