Measuring consumers’ preferences for craft beer attributes through Best-Worst Scaling

被引：0
|
作者：
Marco Lerro
Giuseppe Marotta
Concetta Nazzaro
机构：
[1] University of Sannio,Department of Law, Economics, Management and Quantitative Methods
来源：
Agricultural and Food Economics | / 8卷
关键词：
Beer; Beer choice and consumption; Italian consumers; BWS;
D O I：
暂无
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学科分类号：
摘要：
The current paper investigates consumers’ consumption behavior and preferences for craft beer. More specifically, it uncovers consumers’ consumption habits and perception about craft beer, as well as their preferences for 13 beer attributes drawn from the literature.
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