Situated some 600 mi (965 km) east of North Carolina, the island of Bermuda is Britain’s oldest surviving colony. While much of the British Empire has been dismantled, Bermuda remains within the Imperial fold, and is today designated a “British overseas territory.” Within this framework, Bermuda’s heritage tourism landscape perpetuates an institutionally imposed colonialist narrative that neglects to explore the contributions of the island’s under-represented communities. This article explores these issues with respect to the island’s tourism plan. It concludes by highlighting new archaeological research centered on the material lives of enslaved Bermudians.