The global identity crisis in the airline industry

被引：0
|
作者：
Chris Ludlow
机构：
来源：
Journal of Brand Management | 1997年 / 5卷 / 2期
关键词：
D O I：
10.1057/bm.1997.34
中图分类号：
学科分类号：
摘要：
As a response to complex and varied market developments there are signs of consolidation and repositioning and the seeking of new identities in the airline industry. This paper examines the nature and implications of these new trends.
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页码：85 / 91
页数：6
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