A Dynamic Pricing Model for a Maritime Transportation Service Provider

被引:0
|
作者
Seda Uğurlu
Özlem Coşgun
Yeliz Ekinci
机构
[1] Department of Industrial Engineering,Istanbul Technical University
[2] Department of Industrial Engineering,Fatih University
[3] Department of Industrial Engineering,Dogus University
关键词
Dynamic pricing; conjoint analysis; multinomial logit model; maritime transportation;
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中图分类号
学科分类号
摘要
In this study, the dynamic pricing optimization problem faced by the maritime transportation service provider company is considered. The aim is to find optimal prices for each journey for each level of unsold seats by using probabilistic dynamic programming. Conjoint analysis is used to identify the consumer behavior in case of price changes to the current product, namely journey. The optimal policies show the necessity of applying dynamic pricing policy instead of fixed pricing and the diversification of optimal policies under different conditions.
引用
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页码:1109 / 1119
页数:10
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