Futures studies in Iran broadcasting, a system dynamic modeling approach

If anything, our modern life, especially since the turn of the twenty-first century, is characterized by new forms of entertainment. One such entertainment is the radio and TV, which not only provides viewers with the latest news but also entertains them with all kinds of programs and shows. It is not for nothing that broadcasting is considered an essential aspect of any society. On the other hand, the advent of the internet and subsequently social media platforms has caused broadcasters to lose their monopoly and have to jockey for a place in people’s leisure time. The situation has been exacerbated by the evolution of broadcasting from relatively simple systems to incredibly complex, interdependent, and policy-heavy structures that must explore and discern the future to remain competitive. Against this backdrop, futures studies which is the scientific, systematic, and formal investigation of likely, desirable, and possible future developments, − can help cushion the blow against stronger competitors. The main tools of futures studies are modeling and simulation. Therefore, this study aims to anticipate the possible alternative scenarios to describe plans for the future of the Islamic Republic of Iran Broadcasting (IRIB) by using system dynamics modeling to identify and develop alternative futures.