Intergeneration time effects

被引：0

作者：

Jae H. Pae

Donald R. Lehmann

机构：

[1] Hong Kong Polytechnic University,

[2] Columbia University,undefined

来源：

Journal of the Academy of Marketing Science | 2004年 / 32卷

关键词：

Consumer Research; Diffusion Curve; Product Forecast; Product Diffusion; Bass Model;

D O I：

暂无

中图分类号：

学科分类号：

摘要：

引用

页码：361 / 362

页数：1

共 50 条

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