Voice of urban park visitors: exploring destination attributes influencing behavioural intentions through online review mining

In this paper, we will identify the destination attributes of a popular urban park and investigate their specific roles in forming visitors' behavioural intentions using text mining approaches. The principles of natural language processing and psychometric procedure were combined to achieve the objectives of the research. Initially, park visitors’ online reviews were collected and analysed to identify possible latent dimensions for questionnaire design. Then, exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) were used for crucial factor selection and verification. Lastly, a structural equation model (SEM) was constructed to investigate the impacts of these park attributes on the behavioural intention of visitors.