Among Arab-American Muslims, secular ethnic and humanitarian giving, focused on ‘results’ and ‘measurable impact,’ is displacing religiously inspired giving, that is driven by ‘charity’ and ‘love of mankind.’ This trend is supported by evidence of the way donors position themselves and philanthropic organizations appeal to their donor base. The case is supported by qualitative data drawn from interviews with key informants and from trend data on giving. I propose a new model of giving based on identity and giving, using Grounded Theory methods. This model challenges our understanding about the connection between community and philanthropy and proposes that philanthropy can create ‘community.’