When Appreciating Nature Makes One Care Less for Human Beings: The Role of Belief in Just Nature in Helping Victims of Natural Disasters

The concept that nature is just and that it can act against its perpetrators is widespread among environmentalists. In the research presented, we show the consequences of sharing just-nature beliefs for reactions toward victims of natural catastrophes. A preliminary qualitative analysis of environmentalist discourse related to victims of Fukushima Daiichi nuclear disaster caused by a tsunami showed that just-nature beliefs were used to justify the Japanese tragedy. In the following three quantitative studies, we demonstrate that the belief in just-nature is related to a diminished tendency to help human beings who suffered from natural catastrophes. Two correlation studies conducted directly after the earthquake in Japan in 2011 on members of ecological organizations (N = 183) and undergraduates (N = 123) showed that just-nature beliefs result in a tendency to help by giving donations for reducing the consequences of nature rather than for human victims of the tragedy. The results were replicated in a correlation study of undergraduates (N = 153) conducted after Hurricane Sandy.