China’s Digital Publishing Moving Towards In-Depth Integrated DevelopmentThe 2018–2019 Annual Report on China’s Digital Publishing Industry

Against the backdrop of accelerating the “national cyber development strategy”, positive development momentum was seen in the digital publishing industry in China in 2018, generating a total revenue of RMB833.08 billion, exceeding the RMB800 billion mark, with an increase of 17.8% over the previous year. To fulfill the task of media integration for further development, higher requirements have been put forward for digital publishing, which is not in the face of new development opportunities and challenges. In this paper, we analyze the environment and development of the Digital Publishing Industry in 2018, propose countermeasures to further promote the development of digital publishing, and forecast the development trend of digital publishing in the coming year.