Innovation in multinational firms: Does cultural fit enhance performance?

被引:0
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作者
Björn Ambos
Bodo B. Schlegelmilch
机构
[1] Vienna University of Economics and Business Administration,International Marketing and Management
[2] Vienna University of Economics and Business Administration,International Marketing and Management
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关键词
International R&D; Innovation in MNCs; Cultural Fit; Performance; Location Choice;
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摘要
Abstract and Key ResultsUsing a dataset of 139 R&D laboratories located in 21 countries, this study empirically tests whether a fit among R&D laboratory mission and national culture impacts R&D performance.Specifically, we assume that some cultures possess a natural advantage when it comes to capability augmenting tasks, while other cultures are better suited to host capability exploiting tasks.Where the mission of the laboratory is capability exploiting, our results support a positive effect of culture-mission alignment. However, no relationship between mission-culture alignment and performance can be found in case of capability augmenting laboratories.
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页码:189 / 206
页数:17
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