The relationships among supply chain partnerships, customer orientation, and operational performance: the effect of flexibility

The research goal of this study was to investigate how supply chain partnerships and customer orientation affect the operational performance of food service companies by moderating flexibility. In total, 725 invitation messages were mailed to members of Ihergo, Groupon, 17P, of which, 166 were returned (a return rate of 22.9 %). Structured equation modeling with PLS analysis allows empirical assessment of the measurement model used in this study. Companies will redefine their business models by connecting suppliers’ and customers’ view, and by integrating customers’ opinions and queries for the planning and development of new products. Linkage efficiency suppliers will reduce inventory and decrease perishable for food service companies based on the driving force to buy in the virtual environment. Product innovation and reduction of the time to market by supplier integration and customer integration are important to food service companies, and flexibility plays an important role in food service companies.