Country image evaluations and migration intentions

被引：14
|
作者：
Nadeau J. [1 ]
Olafsen A.H. [2 ]
机构：
[1] Department of Marketing, Nipissing University, School of Business, 100 College Drive, North Bay, P1B 8L7, ON
来源：
Place Branding and Public Diplomacy | 2015年 / 11卷 / 4期
关键词：
country image; human resources; migration; recruitment;
D O I：
10.1057/pb.2015.8
中图分类号：
学科分类号：
摘要：
This research examines the potential role of country image as it relates to the recruitment of international talent by assessing the influence of country image on migration intentions. This article makes a clear contribution by bringing place image research together with employer branding literature at an intersection that has received little attention. The study was conducted among university students at a Norwegian University College and found evidence that country image is directly related to the migration decision. In addition, country-employer attractiveness and destination image are indirectly related to the migration decision through the overall assessment of the country image. The results suggest that country image plays a role in improving the recruitment of international talent. © 2015 Macmillan Publishers Ltd.
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页码：293 / 308
页数：15
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